Four Layers
Together they cover the team Americans care about, the cultures Americans are curious about, the moments Americans live in, and the live signals worth catching the second they happen — turning American curiosity into AI Mode prompts.
1
The USMNT Layer
Match-driven creative built around USMNT group-stage games. Two flavors per match: "Get to know the opponent" for fans diving in, and "Explainer" for casuals just learning to follow soccer.
Match calendar
Opponent culture
Casual onboarding
Inputs: USMNT fixtures (Group D: Paraguay, Australia, Türkiye) + opponent country profile + casual-fan search behavior.
2
The Cultural Curiosity Layer
Triggered by any high-stakes or culturally rich matchup. Powered by a six-signal Heat Score — the per-country index of cultural temperature in America right now.
Heat Score
Matchup stakes
Cross-platform signals
Inputs: Diaspora · Music · Streaming · Search · Food · Travel — plus depth signals (Reddit, YouTube, TikTok, Press) per country.
3
The American Moment Layer
Calendar-driven creative for moments only Americans get. The big one: July 4, 2026 = America's 250th, landing right in the knockout rounds. Plus Father's Day, summer rituals.
July 4 / Semiquincentennial
Father's Day
Summer rituals
Inputs: US holiday calendar + national park visitation + summer travel reports + cookout/grilling search trends.
4
The Reactive / Real-Time Layer
Built for the moments you can't predict. Fires within 24 hours after a knockout match — celebrations, breakout stars, viral chants, eliminated-team eulogies. Catches the search wave while it's cresting.
KO results
Viral plays
Live cultural moments
Inputs: live match feed + real-time search/social monitoring + the cultural Heat Score already loaded — so the post-match Reel is half-built before kickoff.
🧮 Asset Math
Move the sliders to plan asset volume per layer. Total flexes from 10 to 40 — adjust by total or by layer.
Total Assets
20
10
40
🔥 Cultural Heat Score Lab
Per-country culture-temperature index. Six per-signal scores (0-100) combine into a weighted composite — drag sliders to test weightings; click any country for depth signals.
⚖️ Signal Weights — adjust to test scenarios
Heat Score = (Diaspora × 25%) + (Music × 20%) + (Streaming × 15%) + (Search × 20%) + (Food × 12%) + (Travel × 8%)
Diaspora 25
Music 20
Streaming 15
Search 20
Food 12
Travel 8
#
Country
Diaspora
Music
Streaming
Search
Food
Travel
Heat Score
Tier
⚔️ Matchup Prioritizer
Matchups ranked by combined Heat Score (both teams) and Match Stakes (group stage vs. knockout, USMNT involvement, rivalry). Adjust the weighting to see how priorities shift.
60%
40%
💬 Prompt Explorer
Hand-curated AI Mode prompts across the three engines, with the data signal behind each one. Filter by engine, expand a matchup, copy any prompt.
📊 Methodology & Data Sources
The Data Stack · How we got here
15 sources synthesized into one Heat Score.
Six composite signals feed the score directly. Five depth signals add per-country qualitative context. Four leading indicators we watch separately for what's coming. 100% 2024-25 data. 47 nations covered.
01Composite signals · feed the Heat Score directly6 sources · 100% of the score · click any to see the numbers
👥 Diaspora Size 25%
US population that traces ancestry or birth to the country. Bigger diaspora = larger built-in audience with cultural literacy + dual-loyalty World Cup behavior.
Real numbers: 37.4M Mexican-Americans (largest diaspora). 25M English-American ancestry. 5.4M Scottish. 2.0M Korean. 1.5M Japanese. 1.3M Colombian. 1.1M Haitian. 870K Spanish. 520K Brazilian. 210K Panamanian.
Source: Migration Policy Institute analysis of US Census 2024 American Community Survey microdata.
🎵 Music Streaming Heat 20%
Spotify chart presence, genre growth rate, and TikTok sound trends by country of origin. Music is the fastest-traveling cultural signal — sounds spike before food, fashion, or travel.
Real numbers: Bad Bunny #1 most-streamed artist globally 2025. Beéle (Colombia) 5.63B Spotify streams in 2025. Karol G near 3B streams on Tropicoqueta alone. Afrobeats officially "mainstream pop and rap" per Spotify Wrapped 2025. K-pop Latin Afrobeats are the three top-growing genres.
Sources: Spotify Wrapped 2025 trends report; Spotify Charts; ChartMasters Most-Streamed Artists 2025; TikTok Creative Center.
📺 TV / Film Streaming 15%
Country-of-origin presence on Netflix Top 10, FlixPatrol, and similar streaming charts. The "Squid Game effect" boosted Korea curiosity for years; this signal catches the next one before it hits.
Real numbers: Non-English titles = over 1/3 of all Netflix viewing in 2025. 10 of the top 25 most-watched series in H1 2025 were non-English. Squid Game S3 = 79M views (4th most-watched globally). Korean shows had another strong half. Adolescence (UK) #1 with 145M views. Spain, Japan, Korea consistently in top 10.
Sources: Netflix Engagement Report H2 2025; Netflix Tudum Top 10 (non-English); FlixPatrol streaming charts.
🔍 Search Interest 20%
Google Trends US baseline + spike behavior around cultural terms, country names, and player names. The campaign brief itself cites the Qatar 2022 spike pattern as the leading indicator.
Real numbers (from WC Engine brief): "learn Arabic" +85% globally during Qatar 2022. "How to pronounce Mbappé" +300%. "Argentinian food" +250% post-final. WC food/culture hashtags +300% vs 2018. 71% of WC fans say tournament makes them more interested in other cultures.
Sources: Google Trends US (production tool would use Trends API for live data); WC Engine campaign research; Nielsen reporting.
🍽️ Food & Delivery 12%
DoorDash and Uber Eats order growth by cuisine; Datassential restaurant trend data; Yelp openings by category. Food is a lagging signal but real — it confirms cultural moments that other signals predict.
Real numbers: African cuisine orders +61% YoY on DoorDash in 2025. Korean potstickers +500% YoY. Crab rangoon +380%, BBQ pork buns +228%. 47% of US consumers ate a globally influenced food in past week (Datassential). 70% of operators report increasing demand for global flavors.
Sources: DoorDash 2025 Trends Report; DoorDash Lunar New Year 2026 data; Datassential 2025 Annual Trends Report; Datassential Global Flavors Report Feb 2026.
✈️ Travel & Tourism 8%
US Travel Association data, dream-destination polls, US travel boom destinations. Lower weight because it's the slowest-moving signal but adds defensibility.
Real numbers: Japan #1 dream travel destination for Americans 2024-25. Portugal travel boom 2023-25. Mexico, Italy, France, UK perennial top-5 outbound. Croatia post-Game-of-Thrones tourism sustained. Morocco post-2022-WC travel boost.
Sources: US Travel Association; Conde Nast Traveler annual destination reports; Tripadvisor US data.
02Depth signals · per-country qualitative context5 sources · supporting evidence in every country panel
🔶 Reddit DEPTH
Subreddit subscribers and post velocity for every country and culture community we touch. Where engaged audiences actually congregate.
Real numbers (2024-25): r/soccer 3.2M · r/anime 13M · r/kpop 1.5M · r/PremierLeague 1.4M · r/Mexico 725K · r/japan 580K · r/Argentina 430K. 47 country and culture subs tracked.
Source: Reddit (subredditstats.com); pulled 2024-25.
▶️ YouTube DEPTH
US-specific search-term growth and channel scale tagged by country of origin. The "how-to" intent layer Spotify can't see.
Real numbers (2024): "Regional mexican music" +210% YoY · "tahdig recipe" +160% · "turkish breakfast" +250% · "amapiano DJ set" +250% · "Prague travel guide" +125%.
Source: YouTube Trends US; per-country search-term tracking 2024-25.
♪ TikTok Creative Center DEPTH
Hashtag velocity, sound usage, and creator content tagged by country. Most current signal — and the closest cousin of Meta Reels delivery.
Real numbers (2024-25): #anime 800B+ views · #kpop 100B+ · #afrobeats 50B+ · #musicamexicana 8B+ · #turkishbreakfast 5B+ (2024 viral moment). Tyla "Water" sound used 2B+ times.
Source: TikTok Creative Center (ads.tiktok.com/business/creativecenter), pulled 2025.
📰 Press hits DEPTH
Cultural citations across Vogue, NYT, Eater, GQ, Bon Appétit, Time, Conde Nast — adds editorial prestige to numerical scores.
Real numbers (2024): Bon Appétit Turkish breakfast cover · Time 100 Most Influential: Tyla, Karol G, Burna Boy, NewJeans · Vogue Dakar Fashion Week · Conde Nast Spain #1 European destination · NYT Adolescence cover essay.
Source: Manual monitoring across major US and global cultural outlets, 2024-25.
✈️ Google Flights DEPTH
US→destination flight searches and booking trends by country. Hardest-to-fake intent signal: people search flights when they actually plan to spend.
Real numbers (2024): US→LIS +60% YoY (Portugal). US→IST +55% (Türkiye). US→PRG +50% (Czechia). US→OSL +50% (Norway). US→JNB/CPT +60% (South Africa). US→NRT/HND +85% (Japan). US→RUH +120% (Saudi Arabia).
Source: Google Flights US search-trend data 2024-25; airline route filings; tourism board reports.
03Leading indicators · what we watch separately4 sources · 3-6 month lead on behavior change
🦉 Duolingo Language Report LEADING
Language enrollment spikes per country of origin — the cleanest signal that Americans are actively trying to engage with a culture, not just consume it.
Real numbers: "Learn Arabic" +85% globally during Qatar 2022. Korean #6 most-studied language globally 2024 (+38% YoY). Japanese #5 (+41%). French sustained top-3. Pattern repeats every World Cup.
Source: Duolingo Language Report (annual); 2024 edition.
📌 Pinterest Trends LEADING
Recipe + fashion pin growth, predictive 3-6 months ahead of consumer behavior. Where creative directors look first when scoping briefs.
Real numbers: Pinterest Predicts 2025 — "global flavors," "scrappy creativity," and cultural cooking trends top the forecast. Korean food pins +85% YoY 2024. Regional Mexican cooking +70%. Hygge home pins +50%.
Source: Pinterest Predicts 2025; Pinterest Trends US dashboard.
🎵 Shazam Top 200 LEADING
Catches viral songs before Spotify chart peaks — typically 4-6 weeks earlier. The "what's about to break" signal we use for music briefs.
Real numbers: Beéle, Tyla "Water," Rauw Alejandro all hit Shazam global top before their Spotify chart peaks in 2024. Music briefs lock in country angle before mainstream catches up.
Source: Shazam (Apple) global + US Top 200; 2024-25 trend tracking.
🍽️ OpenTable + Resy LEADING
Real-time restaurant reservation volume by cuisine — the most current "are Americans actually eating this" signal. More current than DoorDash + Datassential.
Real numbers (2024): Korean cuisine +28% YoY US bookings (OpenTable Year in Dining 2024). Latin +22%. African +35%. Persian/Middle Eastern +18%. Sushi sustained #1 by volume.
Source: OpenTable Year in Dining 2024; Resy trend reports.